The ultra-exotic Aston Martin AM-RB 001 hypercar is making its North American car show debut. Aston Martin chose Toronto for its North American car show premiere because it felt the car might get lost at one of the big U.S. car shows. Aston Martin hoped it would garner lots of attention if launched in Toronto. According to Dr. Andy Palmer, the President and CEO of Aston Martin, all 150 of these cars are already spoken for. When asked about the AM-RB 001’s price point, Dr. Palmer stated in a very proper British way, “Talking about money and this car really isn’t something we should do.” But when pushed, Dr. Palmer admitted that they cost in the 2 to 3 million pound range. So the MSRP is somewhere between 3 and 5 million Canadian dollars. I complained to Dr. Palmer that it is a shame we will likely never see one of these on the road but he shared that 10% of them have been sold to buyers in North America, so there is hope (albeit very slim). The car is made from a lightweight carbon fibre frame and components, much of which is supplied by Toronto-based Multimatic, the company also building the new Ford GT. The car features a mid-mounted naturally aspirated V12 engine and Aston Martin are aiming for a 1:1 power-to-weight ratio (1 horsepower per kilogram of weight).