Ken Block’s Hoonigan YouTube videos are extremely popular. Three of his Gymkhana videos have generated more than 50 million views each. His channel has more than five million subscribers and more than one billion views.

His latest Electrikhana video features a prototype all-electric twin motor 800 volt all-wheel drive Audi S1 Hoonitron, developed and assembled by Audi Sport at their plant in Neckarsulm, Germany.

“With the S1 Hoonitron we broke entirely new ground at Audi,” says Oliver Hoffmann, Member of the Board for Technical Development at AUDI AG. “Developing a fully electric prototype for the unique requirements of our partner Ken Block was a big and exciting challenge to which the whole team rose with flying colors. It is great to see how ‘Vorsprung durch Technik’ is presented in an all-new environment.”

Ken Block’s car control capabilities are truly breathtaking. He may have had a challenge taking a breath during the filming of this video as he relentlessly melts his Toyo tires in billowing clouds of smoke.

Other iconic Audi race cars appearing in the video include a 1984 Audi quattro Gruppe B A2, 1987 Audi Sport quattro S1E2 Pikes Peak, 1988 Audi 200 Quattro Trans Am, 1989 Audi 90 IMSA GTO and the 2013 24 Hours of Le Mans winning Audi R18 LMP.

Definition of a Hoonigan: a person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, doughnuts as well as acts of automotive aeronautics. One who hoons.