The doors of Bugatti’s “Atelier” at the brand’s headquarters in Molsheim, opened last month for the delivery of the first customer vehicles in the Bugatti Chiron series. Three of the world’s most powerful, fastest, most luxurious and most exclusive production super sports cars are now starting their journey to their owners in Europe and the Middle East. They were sent off on their journey by the 50 or so production, quality assurance and logistics team members.

Bugatti intends to produce up to 70 Chiron at its plant this year. Total production to remain strictly limited to 500 vehicles, half of which have already found a buyer, even without test drives. With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti.

“The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” Said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., at this year’s Geneva International Motor Show. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers. The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura.”