#YourLifestylePhotoContest Powered by Toyota Contest Rules & Regulations


  1. Agreement: These rules govern the “#YourLifestylePhotoContest” (the “Contest”). No purchase is necessary to enter the Contest. The act of entering the Contest constitutes acceptance of the Contest rules and the decisions of the Contest judges, which decision shall be final and binding on all entrants.
  1. Sponsor: The Contest sponsor is Wheels.ca, a property operated by Digital Auto Ventures, a partnership between Toronto Star Newspapers Limited and Metroland Media Group Ltd. (“Sponsor”). The co-sponsor of the Contest is Toyota Canada Inc. (“Toyota”)
  1. Eligibility: The Contest is open to all residents of Ontario that have reached the age of majority, except for employees, their immediate families and anyone living with any employee of the Sponsor, Toyota or their corporate affiliates, advertising or promotional agencies. Limit of one (1) entry per person. Incomplete or illegible entries, mechanically or electronically reproduced entries will not be accepted and will be disqualified. For greater certainty, multiple computer program generated email entries will also be disqualified.
  1. Contest: To enter the Contest, read these rules and enter by one of the following two ways:
  • Share the photo of you taken at the Wheels.ca Auto Show Photo Booth on Facebook or Twitter. OR
  • Email content@wheels.ca with your full legal name, daytime phone number, with the subject line #YourLifestylePhotoContest Contest and provide an answer in 25-50 words to the following question for one (1) entry into the Contest: Wheels.ca has seven automotive lifestyles based on how a vehicle empowers your life: family, outdoors, urban commuter, luxury, performance, workforce, and eco-conscious. Choose an automotive lifestyle that best fits you and describe how your vehicle empowers you to do great things in your life.

One winner will be drawn to win one (1) Samsung Galaxy Tab 4 Wi-fi Tablet as described below. The Contest begins at 7 p.m. on February 12, 2015 and closes February 22, 2015 at 6 p.m. The daily winner will be chosen by random draw, which will take place the following day at 3pm EST. The winner will be contacted by telephone or email by a representative of the Sponsor, and must reply within 24 hours to maintain eligibility. If the potential a winner cannot be contacted within this time period or fails to respond to any attempted contact, such potential winner will be disqualified, his/her entry will be declared null and void and the Sponsor reserves the right, in its sole and absolute discretion, to select at random another eligible entry, in which event these provisions shall apply to such other eligible entry. In order to be eligible to win, the winner must correctly answer a mathematical skill-testing question without assistance or mechanical or electronic aid.

  1. Prize: One (1) prize is available to be won, consisting of one (1) Samsung Galaxy Tab 4 Wi-fi Tablet (approximate retail value of the prize is $279.00). If the winner does not claim the prize within five (5) days of notification, another eligible entry will be selected and contacted and the first selected entrant will have no further claim to the prize. Sponsor will not mail or courier the prize and is not responsible for unclaimed prizes.
  1. Release, Copyright Assignment and Waiver of Moral Rights: Each entrant irrevocably assigns and transfers to the Sponsor any and all rights, title, and interest in each photograph submitted including, without limitation, all copyright. Sponsor shall have the right in perpetuity to reproduce, copy, display, distribute, edit or modify any entrant’s photo for use in connection with this Contest or other marketing and advertising purposes, and each entrant waives any and all moral rights he/she may have in any photo submitted. Each entrant agrees to complete and sign all documents necessary to confirm the rights granted under these official rules. By entering this Contest, each entrant consents to the posting of his or her entry, including any photo or related caption or comment, and the use of his or her name, likeness, image, photograph, and comments online, in connection with the Contest, without any further notice, review, approval, consent or compensation. In addition, each entrant acknowledges and agrees that posting a photograph online brings that photograph within public view, and the Sponsor will not be held liable for any copying, reproducing, re-posting, or unlawful use of the posted photograph, or any other injury, damage or loss to entrant or any other person that may result. As a condition of being declared a winner and prior to being awarded the prize, each selected entrant will be required to show valid photo ID and to sign a declaration of eligibility and release form (i) releasing the Sponsor, Toyota and their related parties, as well as Facebook and Twitter from any and all liability in connection with the Contest and/or the prize; (ii) confirming compliance with these Contest rules; (iii) consenting to the use of his or her name and photograph, in any and all forms of media, without further compensation, in any publicity carried out by the Sponsor and/or its advertising and promotional agencies; and (iv) assigning all intellectual property rights, including copyright, in the photograph to the Sponsor and waiving his/her moral rights in the photograph. The signed form must be received by Sponsor within 15 business days of notification or the prize may be forfeited and awarded to an alternate entrant.
  1. Indemnity: By participating in this Contest, you agree to defend, indemnify and hold harmless the Sponsor, Toyota and their respective parent, subsidiaries, affiliates and/or related companies and each of their officers, directors, shareholders, employees, advisors, assignees, agents, licensees, representatives, advertising, media buyers and promotional agencies from any and all damages, injuries, claims, causes of action, or losses of any kind (including but not limited to lawyers’ fees) arising out of or relating to your participation in the Contest; your receipt or use of any prize; your violation of any term of these Contest rules; your violation of any third party right, including without limitation any copyright, property, or privacy right; or any claim that your submission caused any type of damage to a third party.
  1. Privacy: Sponsor may use your personal contact information to administer this Contest, including contacting, announcing and promoting the winner. The Contest is run in compliance with the Sponsor’s privacy code, which may be found in full at www.wheels.ca/privacy-policy.
  1. Banning: The Sponsor may, in its sole discretion, prohibit any person from entering any Contest whom it believes to be abusing the rules. Such abuse includes but is not limited to entering false information and entering more than once.
  2. Other: Odds of winning depend on the number of eligible entries received. This Contest is governed by the laws of Ontario and the laws of Canada applicable therein and is void where prohibited by law. The Sponsor reserves the right to cancel or modify the Contest or the Contest rules at any time without notice. All prizes must be accepted as awarded, are non-transferable and are not convertible to cash. The Sponsor reserves the right to substitute any prize or portion of the prize with a prize of equal or greater value. All prizes are awarded as-is and no warranties or guarantees are implied or expressed, beyond the standard manufacturer’s warranty. The Sponsor is not liable for any lost, late, misdirected or stolen entries or inability to process entries, or any errors, damage or negligence that may arise in connection with this Contest, including technical failures on the part of Contest software, virus, website down-time, human error or property damage incurred by any Contest entrant. The Sponsor is not responsible for any errors or omissions in printing or advertising this Contest. Use of any automated system including robotic or form filling software to enter or participate in this Contest is prohibited and will result in disqualification of all entries by anyone using such assistance. If a dispute arises regarding who submitted an online entry, the entry will be deemed to be submitted by the authorized account holder of the email address provided at time of entry. Authorized account holder is the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address.
  3. Facebook and Twitter Disclaimer and Release: This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook or Twitter. Any questions, comments or complaints must be directed to the Sponsor, and not to Facebook or Twitter. By participating in the Contest, each entrant releases and agrees to indemnify Facebook and Twitter and hold them harmless from and against any and all costs, claims, damages, (including, without limitation, any special, incidental or consequential damages), or any other injury, whether due to negligence or otherwise, to person(s) or property (including, without limitation, death or violation of any personal rights, such as violation of right of publicity/privacy, libel, or slander), due in whole or in part, directly or indirectly, to participation in the Contest, or arising out of participation in any Contest-related or prize-related activity, or the receipt, enjoyment, participation in, use or misuse, of any Contest or prize-related activity, whether hosted by Sponsor or a third party.