“To me, BMW, especially BMW i8, is the embodiment of freedom on the road.”R&B superstar, Khalid
“The variety of live concerts at Coachella Festival is a great playground for creativity,” said Stefan Ponikva, Head of BMW Brand Experience Shows & Events. “At Coachella, the internationally most famous stars of the industry meet the most enthusiastic audience. Innovation and inspiration are the values that BMW i shares with the iconic festival, making it an ideal partner. We look forward to working with the festival and Khalid, one of the most exciting artists of contemporary soul music and a passionate BMW driver.”
‘I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from L.A.,” said Khalid. “To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down,”
Some of the international performers will travel to the venue a day before the festival begins to experience the design of the BMW i Coachella fleet for themselves and to explore Palm Springs. Khalid and BMW i will open a ‘Pit Stop’, where exclusive merchandise will be available. BMW of Palm Springs will be transformed into a fan experience away from the festival site with music, food trucks and other lifestyle initiatives. Khalid will announce the exact opening times on social media.
The Coachella music festival takes place at the Empire Polo Club in Indio, California. BMW i is supporting the event over the entire period from 12 to 21 April 2019. Almost 200 acts will perform in front of thousands of international visitors over the two weekends.