“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”
The new Focus is being offered in several trim levels including the ST which is the most sporty until a new RS appears, Vignale which is the most luxurious and Active which is the adventure-oriented trim. It will be available in Titanium in Europe and ST and Titanium in China. Ford will introduce the Focus in North America closer to its on-sale date next year.
The all-new Focus goes on sale in Europe and China this year and North America in the second half of 2019.