“…a fitter and more effective business, where we are fast in bringing new sports cars to market…”Jean-Marc Gales, CEO, Group Lotus plc.
“This is a proud moment for Lotus and to have achieved so much is testament to the hard work of all our staff,” said Jean-Marc Gales, CEO of Group Lotus plc. “Our vastly improved profitability, together with an increase in revenue means that for the first time in many years Lotus is now a self-sufficient and sustainable business.”
Jean-Marc Gales in Lotus Exige Sport 380
Key to this turnaround has been the successful introduction of a completely revised product line, with new benchmark sports cars within the Evora, Exige and Elise model ranges together with the new Lotus 3-Eleven. Focusing on its core strengths of engineering and brand values, Lotus is now producing its strongest ever lineup of cars. The results pave the way for future investment and the development of new models. Recently the company has launched products in new markets, including North America, and opened new dealerships across the globe, increasing from 138 in 2014 to 215 today.
“We have emerged from the last three years a fitter and more effective business, where we are fast in bringing new sports cars to market and agile in adapting to new opportunities,” said Jean-Marc Gales. “We are now in a perfect position to develop the next generation of Lotus sports cars and the 850 highly skilled staff at our headquarters in Norfolk and around the world who have such passion for the business and are ready to take the next steps in the exciting history of the company. The recent announcement that the Zhejiang Geely Holding Group Co. Ltd has acquired a majority stake holding in Lotus provides an environment in which the company can flourish. This includes continuing the development of new vehicles and technologies, as well as growing sales internationally.”
A vital part of the return to profitability has been the introduction of sensational new models, based on Lotus’ renowned vehicle architecture. Reflecting the company’s turnaround, these are not only faster and more focused than the previous generation of sports car; they distill the essence of Lotus’ approach to intelligent engineering. From the new Lotus Elise line up, including the sublime Elise Sprint 220, to the mighty Exige Cup 380 and Lotus’ most potent road going sports car ever, the Evora GT430, each clearly demonstrates the company’s ambitions for the future.